Pragma Research

PRAGMA Research & Consulting is an independent, full-service market research and consulting company based in Istanbul, Türkiye. We combine strong local market knowledge with international research standards and an analytical mindset to provide reliable, flexible and results-oriented research solutions for research agencies, consulting firms and direct clients.

We approach each project not simply as a data collection exercise, but as an end-to-end research process designed to answer business questions and support better decision-making. From research design and sampling to questionnaire development, fieldwork management, data quality control, advanced analysis, reporting and strategic recommendations, we are able to manage the entire research process from start to finish.

SERVICES

We provide a broad range of quantitative and qualitative research solutions focused on brands, customers, consumers and employees. Our key areas of expertise include brand awareness and brand perception research, Usage & Attitude (U&A) studies, customer satisfaction and customer experience, NPS and loyalty research, concept and product testing, packaging and communication testing, advertising research, pricing research, market and category analysis, segmentation, dealer and channel research, employee satisfaction and engagement studies, and tailor-made B2B research.

We have particular experience in designing and managing research among complex and hard-to-reach B2B audiences. These include business owners and senior executives, purchasing decision-makers, dealers and distributors, contractors, project managers, architects, installers and applicators, healthcare professionals, and other specialist audiences across a wide range of industries.

RESEARCH METHODS

Depending on the needs of each project, we use CAWI / online surveys, CATI / telephone interviews, CAPI and face-to-face interviewing, in-depth interviews (IDIs), focus groups, online qualitative research and mixed-method research designs.

Where appropriate, we combine quantitative and qualitative approaches to go beyond identifying what is happening and uncover the motivations, perceptions and underlying reasons behind attitudes and behaviour.

INDUSTRY EXPERIENCE

PRAGMA has extensive B2C and B2B research experience across a broad range of industries. Our key sectors include FMCG and consumer products, retail, healthcare, financial services and payment systems, telecommunications and technology, automotive, construction and building materials, real estate, energy, consumer durables, professional services, and B2B / industrial markets.

TÜRKIYE COVERAGE & INTERNATIONAL PROJECTS

We conduct research projects throughout Türkiye and can manage both regional and nationally representative sample designs, covering major metropolitan areas as well as other regions across the country.

We also act as the local research partner in Türkiye for international market research agencies and consulting firms. We can support global projects with research design alignment, questionnaire localisation, fieldwork execution, quality control, data delivery, analysis and interpretation of findings within the specific context of the Turkish market.

WHAT SETS US APART

PRAGMA’s approach is built on methodological rigour, agility, transparent communication and senior-level project management. Rather than relying on standardised, one-size-fits-all solutions, we design each study around the client’s specific business objectives and research needs.

Our goal is not simply to deliver accurate data, but to clearly explain what the data means, why it matters and what actions can be taken as a result.

For our clients, we aim to be more than a fieldwork provider. We position ourselves as a trusted research and insights partner that can think alongside clients and support them throughout the entire research journey.