Barem ResearchVerified: this profile is managed by the company

Istanbul, Turkey

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About Barem Research

Barem is a 35 year old company founded by academicians with innovative minds. We pride ourselves on being one of the pioneers of the industry and on our ability to adapt to the ever-changing needs of our clients. Barem's focus has been always on quality. In the last decade, with the arising opportunities in the digital world, innovation has become another crucial point of focus for Barem, in addition to quality.
Innovation
To us, innovation is to take the proactive measures necessary to meet our clients' needs, whether they be predictable or not, utilising the best human resources and technology. Barem has developed several proprietory methods and research tools.
Barem Modeling Solutions, based on multivariate analyses to our clients, include marketing mix, conjoint, pricing, structural equation modelling and many more.
Research quality is connected with quality of the data. In Barem we have extensive fieldwork progress and quality management system. This includes all fieldwork processes integrated into a single platform.
Our membership with WIN allows us to conduct research all over the world, and to share know-how with colleagues in 79 countries.
Quality
We like calling our continuous efforts to maintain and improve quality in Barem and in the industry, our "Quality Journey." Barem, renowned for its dedication to quality, has been the pioneer in documenting this.
Our Quality Journey continues !

Services & expertise

Methods

  • Focus groups
  • In-depth interviews
  • Online qualitative / communities
  • Ethnography
  • Face-to-face (CAPI)
  • Telephone (CATI)
  • Online surveys (CAWI)
  • Mystery shopping
  • Retail audit / store checks
  • Desk research

Study types

  • Customer satisfaction / CX
  • Brand & ad testing
  • Product / concept testing
  • Usage & attitudes
  • Pricing studies
  • Market sizing / feasibility
  • Media & audience research
  • Opinion polls / social research

Sectors

  • FMCG / Consumer goods
  • Retail
  • Banking, finance & insurance
  • Telecoms
  • Technology & IT
  • Automotive
  • Media & advertising
  • Travel, tourism & hospitality
  • Energy & utilities
  • Public sector & NGOs
  • Real estate & construction
  • Agriculture & food
  • Education
  • B2B / Industry

Support services

  • Fieldwork only (data collection for other agencies)
  • Respondent recruitment
  • Data processing & analysis

Company details

Company type
Full Service Agency, Data Collection, Qualitative Research, Quantitative Research, Consulting & Analytics, International Research, Mystery Shopping, Secondary Research
Founded
1982
Employees
20
Interviewers
400
CATI seats
225
Address
Abide-i Hurriyet Ca. No 211 Bolkan Plaza A Blok Kat 2
Sisli
34381 Istanbul
Turkey
Phone
+90-212-320.2200
LinkedIn
Company page
Website
barem.com.tr

Professional associations

  • TUAD (Turkish Researchers' Association)

Client reviews

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