The Hellenic Research House

HRH is a full service research institute providing service to the Industrial, Commercial, Media, Banking and Government sectors, with the overall objective of optimising marketing decisions through quality of research design, execution and interpretation. Statistical techniques and analysis, using SAS System and GMI?s platform (NET-CATI, NET-CAPI, CAWI), enrich the research findings and interpretation with bi-variate and multivariate methods. Qualitative Research includes: focus groups and in-depth interviews, conducted by experienced moderators using advanced and up-to-date qualitative techniques. Focus groups are carried out in our offices, which are fully equipped, including viewing facilities. Quantitative research includes surveys that are carried out using all data collection methodologies: - Door-to-door (national interviewing force) - Telephone (in-house CATI) - Postal - Hall tests - Business-to-Business - Mystery visits - Observational Research - Internet Research (recruiting and maintaining panel of respondents, administration of questionnaire, data collection and analysis in real time through web).

Full Service Market Research Agency

• - Association of Greek Market and Opinion Companies