Metron Analysis S.A.

Metron Analysis SA is one of the leading independent market research and opionion polls agencies in Greece. The company undertakes national and regional large-scale B2B or B2C projects employing all available research methods.

Metron Analysis services fall within the following areas:

- Metron Medica, a portfolio of services addressing the medical/pharma fields including concept tests, U&A, branding and corporate strategy research, medical studies and biostatistical services

- Metron Motor, a range of services dedicated to the automotive, transportation and after market sectors including customer experience metrics, pricing studies and branding research, sponsorship research, road side surveys and advertising tests.

- MotherBus, the largest research source in the country regarding attitudinal and behavioral patterns of mothers of children 0-12 y.o.

- Metron Casa, specialized syndicated and ad-hoc research in home equipment markets studying more than 150 national and international brands per year

- Metron Forum, the largest syndicated tracking survey in the country covering the current political and social agenda

- Media Monitoring, content analysis services in the fields of business and sponsorship exposure and socio-political issues

- Ad-hoc marketing research in the sectors of leisure, media, sports, other services, retail and fmcgs

- Ad-hoc opinion polling services regarding national or local socio-economic issues, local administration, voting behavior and candidates’ awareness, favorability & image modeling

- Other services, such as statistical analysis and management projects, employees research, recruitment and fieldwork services

Clientele includes international companies, national industry, retail or services companies of all sizes, academic institutes, international research agencies, parties and political persons, universities, sport clubs, ministries, associations, public figures and local administration bodies.