Millward Brown RI

Millward Brown RI is one the leading market research agencies in Greece and member of the Millward Brown Group, one of the world’s leading research agencies and is expert in building commercially successful brands, guiding the effective use of marketing communications tools.

Through an integrated suite of validated research solutions -- both qualitative and quantitative -- Millward Brown RI helps businesses develop brand strategies, implement marketing programmes and monitor attitudinal and financial outcomes.

Millward Brown has more than 75 offices in 48 countries and also has specialist expertise to provide insights into key areas. These include the Global Media Practice (focusing on media effectiveness), Millward Brown Optimor (connecting attitudinal data with financial performance), Millward Brown Precis (measuring PR and word of mouth), Dynamic Logic (quantifying digital marketing effectiveness).

We offer thorough examination and innovative solutions to problems that contemporary marketing faces with our comprehensive «toolbox» of qualitative and quantitative methods and techniques, such as Link™, Brand Dynamics™ and Dynamic Tracking™, as well as strategic qualitative research, innovation and
social media research through Firefly.

Millward Brown RI is part of Kantar, WPP's insight, information and consultancy group.