Market Research Companies in Kiev

Key figures for researchers

Last census

2001; much of the available population data is obsolete (UNFPA, 2024)¹

Official estimate

2,910,994 residents on 1 January 2022, before the full-scale invasion²

Women and men

1,568,793 women and 1,342,201 men (1 January 2022)²

Under 18

568,547 residents (1 January 2022)²

Aged 65 and over

456,492 residents (1 January 2022)²

Martial law

in force throughout Ukraine (October 2026)⁴

Curfew

00:00 to 05:00 (October 2025); the hours can change⁵

Internally displaced people

3,871,000 in Ukraine (IOM, last updated 30 June 2026)⁶

Heating

strikes on two combined heat and power plants each disrupted heating to nearly 6,000 multi-storey buildings (January 2026)⁷

UK travel advice

against all travel to all regions except some western regions, where it is against all but essential travel (October 2026)³

Research guide

Research landscape

Kyiv is the main business centre of Ukraine and the usual base for national studies. Full-service agencies work alongside social and opinion research firms, B2B and healthcare specialists, telephone centres and online panel providers. Many of them run fieldwork across the country from Kyiv, by telephone, online or with regional interviewer networks.

Who you will interview

There has been no census since 2001, and UNFPA notes that much of the available population data is obsolete. The latest official estimate found for the city is 2,910,994 residents on 1 January 2022: 1,568,793 women and 1,342,201 men, with 568,547 people under 18 and 456,492 aged 65 and over.

This estimate predates the full-scale invasion, and people have moved in and out of the city since then. Nationally, IOM counted 3,871,000 internally displaced people (last updated 30 June 2026). Agree with the agency which figures it uses for quotas and weighting, and whether displaced people living in Kyiv are part of the target.

Questionnaires are usually prepared in Ukrainian; ask whether a Russian version is also needed for your target (see the Ukraine guide).

Fieldwork in practice

Martial law is in force throughout Ukraine. GOV.UK advises people in the country to know which curfews are in place, to identify shelters in advance and to be ready to take shelter as soon as an air-raid alert is announced, sometimes for long periods. Alerts interrupt face-to-face interviews, street intercepts and group sessions: ask the agency how it pauses, resumes and records interrupted interviews.

Kyiv has a night-time curfew. Its hours are set by the city authorities and have changed since 2022: 23:00 to 05:00 in July 2022, and 00:00 to 05:00 in October 2025. Check the current hours before planning evening fieldwork.

Attacks on energy infrastructure cause power and heating outages. In January 2026, strikes on two combined heat and power plants each disrupted heating to nearly 6,000 multi-storey buildings. During power cuts, ATMs and card terminals may not work. Plan for interrupted telephone and online interviews, offline data collection on tablets and extra fieldwork days. GOV.UK also advises against taking photographs near government or military buildings, which matters for store audits and photo tasks.

Focus groups and qualitative research

In-person groups and interviews are held in viewing facilities or offices. Ask whether the venue has a shelter nearby, what happens to a session during an air-raid alert, and whether there is a backup power supply for recording and streaming.

Schedule groups so that respondents and moderators can get home well before the curfew. Online groups, video interviews and online communities avoid travel and are widely used, alone or alongside in-person sessions. Ask the agency for its incentive levels and recruitment lead times.

Timing

While martial law is in force, the Labour Code articles on holidays and non-working days do not apply (Law No. 2136-IX of 15 March 2022), so public holidays are not days off. Holiday dates are in the Ukraine guide.

In winter, outages also cut heating, as in January 2026: allow more fieldwork time and plan backup methods. Security conditions can change quickly in any season, so keep some flexibility in the schedule.

Working with a Kyiv agency

• Share a clear brief: objectives, target, sample size, areas of the city, method, languages and deadline.
• Ask which population figures are used for quotas and weighting, and how displaced people and returnees are included.
• Ask how fieldwork adapts to air-raid alerts, the curfew and power cuts, and how the safety of interviewers and respondents is ensured.
• Before any visit, read the latest official travel advice of your government; remote viewing of groups and fieldwork checks avoids travel.
• Agree in writing who is controller and who is processor of the personal data, and how data is transferred abroad (see the Ukraine guide).
• Compare several proposals: you can send one request to up to 5 Kyiv companies from this page.

National rules (data protection, holidays, sampling across regions) are covered in our guide to market research in Ukraine.