Ukrainian Marketing Project

UNBIASED DATA ARE THE BASIS OF EFFECTIVE DECISION MAKING

Ukrainian Marketing Project is a full service research company.

Main methods used:
Face-to-face interviews, telephone/CATI interviews, focus groups, in-depth interviews, hall test, gang survey, mystery shoppers, expert interviews

Main type of projects:
- Continuous research
- U&A studies
Quantitative, qualitative, comprehensive consumer research
- Retail audit panel & Store checking
Products: alcohol drinks, baby foods, CSD, still and mineral water, juices, energy drinks, monthly & weekly periodical
- On-line panel
- B-to-B studies
Expert and elite pools
- Mystery shopping

Mainly serves: banking operations, money transfer, FMCG categories

Field operation covers all regions of Ukraine.
Most of the 460 fieldworkers have research conduction experience from 2 years. The independent controllerâ??s network monitors quality of interviewersâ?? work
in all regions and all type of settlements.