Dichter Research AG is an independent institute for psychological market, motivation and marketing research as well as advisory marketing in Switzerland and abroad. We specialize in providing solutions to psychologically based marketing problems. Our work is characterized by three key factors: Scientific orientation, a high degree of creativity, maximum relevance to practice. We base our work on the ideas of Ernest Dichter who, in 1942 in New York, founded the world's very first "Institute for Motivational Research".
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