Comtest AG

Range of Services:

- Analysis of markets, products, images and brands

- Strategic brand and image analyses

- Qualitative advertising testings (concepts, print, TV, IPTV, online)

- Website Testing (with Morae Software)

Methods:

- Psychological in-depth interviews

- Psychological focus groups

- Trackings and quantitative research with our national service partners

Special Products:

- Development support for communication in the context of financial services

- Workshops for strategy development

- Identity testing procedures

- Full service usability labs

Advisory on Methodology:

- Development of test designs, complex designs with coordination of qualitative and quantitative steps

- Advisory on international research