Range of Services: - Analysis of markets, products, images and brands - Strategic brand and image analyses - Qualitative advertising testings (concepts, print, TV, IPTV, online) - Website Testing (with Morae Software) Methods: - Psychological in-depth interviews - Psychological focus groups - Trackings and quantitative research with our national service partners Special Products: - Development support for communication in the context of financial services - Workshops for strategy development - Identity testing procedures - Full service usability labs Advisory on Methodology: - Development of test designs, complex designs with coordination of qualitative and quantitative steps - Advisory on international research

Qualitative Research Consultant / Moderator

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