SAM Sensory and Marketing International, Italy

SAM SENSORY AND MARKETING INTERNATIONAL LTD.

a leading solution provider for product performance

# SAM works globally in more than 50 countries supporting the Internationalization of products and brands with a Unique Network in Sensory Marketing

o Own fully digitized facilities: Hamburg, Milan, Munich, Paris, Zurich

o 151 Central Location Test places, 91 Sensory Booths

# SAM applies Sensory Science & Consumer Research delving into the consumer's consciousness and the subconscious, revealing the driving forces for product liking, brand loyalty and desire.

# SAM screens prototypes, analyzes product and brand performance in order to

o ensure the claim fits to the product perception

o achieve best liked product status

o optimize product performance

# SAM's modeling of consumer liking brings to light new consumer segmentation enabling optimal strategic positioning in competitive environments

# SAM opens the door to the ultimate match between consumer and product

SAM - makes sense.