baba ricerche e scenari di mercato

baba is an independent market research institute with a consolidated expertise in market and communication, pioneer in trend monitoring and semiotic solutions to marketing problems and always looking for the most advanced methodologies
We deal in qualitative as well as in quali-quantitative applications and are specialised in desk and field combined approaches.
Online and offline fieldworks are in our perspective strictly interconnected: we are strongly focused on innovation and invest in digital technologies tools for market research by i.e. a proprietary platform for online surveys, a dedicated app for mobile research, an original gamified research methodology.

We work in Italy and abroad throughout the following areas:
- Market scenarios
- Communication pre-post test
- Consumer insights and emerging trends
- Ethnography an netnography
- Product and brand positioning and evolution
- Mix evaluation
- Brand equity
- Concept and product tests

Our team is competent, flexible, curious and very fast reacting.

Visit us on the web: www.babaconsulting.com