PEOPLE, The Research Partner is an independent company specialized in designing and conducting marketing research projects, concept & product test, U&A surveys, ADV studies and customer satisfaction in a number of products and services fields.Our approach to research is based on the integration of a number of relevant competences covering marketing, statistics, semiotics, motivational and international aspects.One of our proprietary tool is ADVice, an integrated quali-quanti monitoring of advertising TV campaigns: ADVice is a new approach for advertising research, introducing some new indicators to measure campaign efficacy (advertisement-product link and commercial ability to get talked about). Over 200 commercials are evaluated per year, which has lead to a database of 800+ commercial for our ad hoc ADV studies, as post and tracking.Through its Network of International Partners, PEOPLE is able to offer its services in Italy and in all countries, as well as to participate for the Italian section in all types of international projects.

Full Service Market Research Agency

• - ASSIRM