PEOPLE S.r.l

PEOPLE – The Research Partner is the largest independent research institute in Italy, conducting market research for national and international brands looking to seize new opportunities by exploring the phenomena that matter most to them in depth.
With a team of highly specialized researchers, PEOPLE delivers concrete and effective solutions using 100% tailor-made and unconventional methodologies. Unlike standardized approaches, our methods enable a deeper understanding of consumers.
We offer quantitative, qualitative, and integrated solutions, custom-designed to cover the entire lifecycle of brands, products, and services—from strategic planning and market/brand/target analysis to concept/product development and post-launch evaluations.
What sets us apart? Passion, depth of thought, attention to detail, and empathy—qualities that allow us to provide truly valuable strategic insights to our clients.
Some of our most innovative approaches include:
• ADVice – Italy’s most comprehensive quali-quantitative observatory on video advertising, testing over 200 campaigns per year and featuring a database of more than 3,000 ads.
• Semio-gram – The fusion of human and artificial intelligence to optimize how brands present their products on social media, generating buzz and positive sentiment.
• Concept Co-Builder – A collaborative approach that allows brands to co-create and validate concepts directly with consumers.
PEOPLE also boasts an exclusive location, Brain Garage, home to People Garage, our business unit entirely dedicated to the automotive sector, with a strong specialization in Car Clinics.