We are an insight shop: * led by a group of professionals sharing the same vision and approach * creator of innovative models to investigate brands and manage innovation processes * focused on the brand experience as the pivotal dimension of branding * boasting a vast expertise on cross-cultural studies * acknowledged by international market leaders as a valuable partner in strategic projects To analyze the present and the future of brands, we use proprietary methods expressly conceived to integrate the brand experience within consumer understanding: * BRAND KEYSTONE ®: a proven method to measure brand equity and consistency * COPY CLINICS ®: an interactive, multimedia,and experiential approach to communication aimed at evaluating consumer engagement * BRAND ROADMAP ®: a multidisciplinary approach to innovation management
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