About Probe S.r.l.

Anything else?

Why Probe!
- Independent Italian market research and fieldwork partner since 1997
- Fast, flexible and reliable execution
- Direct participant access through our proprietary community
- Nationwide recruitment and fieldwork capabilities
- Strong experience in international, product and concept testing projects

Key sectors
Fragrance & sensory, FMCG, food & beverage, personal care, OTC/pharma, pet food and publishing.

Particular expertise in fragrance testing, product testing and complex fieldwork setups.

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Online surveys (CAWI)
Online panel

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility
Media & audience research
Opinion polls / social research

Sectors

All sectors (generalist)

Support services

Fieldwork only (data collection for other agencies)
Respondent recruitment
Data processing & analysis

Company details

Company type: Full Service Agency, Data Collection, Qualitative Research, Quantitative Research, Online Panels, Consulting & Analytics, International Research
Founded: 1997
Employees: 6
Interviewers: 200
Focus group facility: Yes
Online panel: 15,000 members
Address: Via Tadino, 20
20124 Milan
Italy
Phone: +39.3391930115
LinkedIn: Company page
Website: probesrl.it

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