Marketing Management SRL

Marketing Management is an full service and independent Istitute, conducting research studies and fieldwork for national and foreign clients and Marketing Agencies. MM realized ad hoc surveys and multiclient with all collection systems (CATI, CAPI, CAWI, WCA) and is acknowledged as one of the italian leading for CATI interviews

Tools and Equipment

Marketing Management deploys 200 CATI workstations, 800 interviewers and 120 mistery shoppers across Italy. Our CAPI system consists of 100 notebooks/tablets and 70 blackberry equipped with barcode detector.

We realize:
-Focus groups
-In-depth interviews
-Product and price test
-Packaging test
-Reputation Analysis
-Ethnographic researches
-Opinion polls
-Political polls
-Brand positioning surveys
-Advertising efficacy surveys
-Customer satisfaction analysis
-Pricing surveys
-Store checks
-Geomarketing analysis
-Panel surveys

Methodologies
MATERCOM is a panel survey involving more than 2000 young mothers, periodically interviewed to understand consumption habits of pregnant women or 0-3 years aged children's mothers.

CI.MO surveys citizenship satisfaction with public administration.

GLOCALBUS surveys how brands perform with regards to local/regional buying habits.

TRACK TEST defines the "brand reputation" map, surveying awareness, knowledge and opinion, helping decision makers find and optimize the brand core competencies.