Business Intelligence Group

Business Intelligence Group (BIG)

Who we are
Business Intelligence Group is a research atelier. We do not simply collect data: we anticipate our clients’ needs and drive change, combining research, expertise and cultural exchange. Our work starts from a precise question and leads to a concrete decision, applying a scientific method at every stage of the project.

We believe research should activate change, not just describe the present. That is why every project is designed to be used: the results must translate into operational choices, plans and skills that stay within the company.

Services

Market research. Quantitative and qualitative studies built around the client’s specific problem. We start from the context and the available data, design the fieldwork with the most suitable method, and deliver clear results with verifiable recommendations. Study design, data collection and analysis are handled in-house, from the first meeting to the final delivery.

Permanent observatories. Periodic analyses of the topics reshaping the market. BIG currently runs or is launching observatories on Habitat and Living, RI-Generation, and Work and AI. Observatories track how behaviours evolve over time, giving companies and institutions a constant reference point for understanding change and preparing for it.

Training. The 2026 training catalogue includes 28 courses for companies, organised in three areas: Performance, to improve results and processes with practical tools; Open Mindset, to read consumers and markets with new methods; and Future Vision, to anticipate trends, artificial intelligence and sector change. Formats range from one- or two-day seminars and multi-week workshops to long programmes and tailored in-house training. Our trainers are BIG researchers with at least five years of experience, supported by guests from our university partners.

Systems and artificial intelligence. BIG supports organisations in adopting AI in their decision-making. The process begins with a diagnosis of how decisions are made today and what data is available, continues with the development of tools and models built around real needs, and ends with hands-on support in adoption and in measuring results. The methodological reference is the Blueprint AI Evolution Framework, developed by BIG.

Geo-intelligence. BIG GEO is our proprietary geo-intelligence system supporting retail store location decisions. It integrates territorial, footfall and behavioural data to guide the opening and positioning of stores with measurable evidence.

Sectors
We work with companies and institutions in retail, health and active ageing, sustainability, and B2B markets. In each sector we focus on innovation, inclusion and sustainability, aiming for concrete transformation rather than descriptive analysis alone. BIG’s research has practical value: it helps clients understand where to go and how to get there.

Method
BIG’s method combines scientific rigour, continuous observation and proprietary tools. Every project follows four steps: defining the question, choosing the methodology, analysing the data, and building operational recommendations. Each phase is documented and traceable, and results are verified before delivery. BIG is ISO 9001 certified, guaranteeing controlled and repeatable processes.

Our tools are developed in-house and improved project after project. The Blueprint AI Evolution Framework and BIG GEO originate from applied research and feed back into it to stay up to date. This cycle lets us offer clients current methods without losing the rigour of our foundational work.

Recognition
Founder Gianni Bientinesi is among the 250 leaders selected for the 2026 Insight250 award, presented by ESOMAR and powered by mTab. The award honours leading figures in market research, analytics and evidence-based marketing, chosen by an independent international jury. For BIG, it confirms the value of our work and the role Italian research can play in the international debate.

Offices
Pisa, research atelier, where projects, workshops and activities open to the local community take place. Novara, registered office.