MPS - Evolving Marketing Research

MPS Evolving Insights is an independent and full-service research consultancy dedicated to transforming insights into strategies that drive growth in a digital-first world with a strong European focus and the ability to deliver across global markets, we bring an agile, international perspective to every project.

At MPS, we’ve built a collective of the best minds in research, sociology, design, and data analytics. Together, we deliver a fresh approach that combines innovative methodologies, outcome-focused strategic frameworks, and cutting-edge AI tools.

We deliver research that creates impact.
Our expertise spans Market Research, Audience Insight, User Experience Research, Data Analytics, and Behavioral Insight. Each project is tailored to help brands navigate change, harness opportunities, and drive growth.
Our team’s background includes senior roles in leading market research agencies, design agencies, boutique consultancies, tech giants, and digital-first brands. We understand research inside and out, but more importantly, we know how to turn it into actionable strategies that maximize value for our clients.

Approach
At MPS, we design purposeful journeys that transform challenges into impactful solutions. By integrating diverse methods into cohesive pathways, we ensure that each project delivers actionable insights tailored to your needs. Whether it’s stakeholder interviews, strategic workshops, sentiment analysis, or quantitative evaluations, our approach blends methodologies to deliver impactful results.

Our Quantitative Methods:
- Advanced Surveys (CAPI, CATI, CAWI)
- Conjoint Analysis & Pricing Models
- Heatmaps & A/B Testing
- Statistical Modeling & Predictive Analytics
- Usability Testing

Our Qualitative Methods:
- Desk Research
- Ethnographic Studies (in-person and online)
- Context Observations
- Focus Groups (in-person or online)
- IDIs (In-Depth Interviews)
- Digital Communities & Mobile Diaries
- Co-creation & Strategic workshops

Our Specialized Methods
- Mystery Visits (in-person or online)
- Semiotics Analysis
- Multimedia Responses
- Lego® Serious Play®
- WhatsApp Integrations
- Virtual stores

Key UX Methods:
- Designing a Customer Experience that matter
- IDIs (In-Depth Interviews): In-person and screen-share interviews for deep user insights.
- Emotional Facial Coding: Understanding emotional responses to designs and contents.
- Eye Tracking (AI-assisted and traditional): Analyzing visual attention and interaction patterns.
- UX Benchmarking: Assessing your platform against industry standards.
- Behavioral Analysis: Exploring user actions to enhance functionality.
- Heatmaps & A/B Testing: Identifying design preferences and performance metrics.
- Usability Testing: Ensuring designs are intuitive and user-centric.
- Context Observations: Capturing real-world usage insights.
- Workshops: Strategic and creative sessions In-person and online

Data Analytics & Visualization:
- Predictive Modeling: Forecast trends and outcomes with precision.
- Interactive Dashboards: Visualize key metrics in real time.
- Statistical Analysis: Deep-dive into performance metrics to identify opportunities.
- Data Storytelling: Transform numbers into narratives that inspire action.
- Machine Learning Integration: Leverage algorithms for deeper insights and pattern recognition.

Design at the Core of Innovation
MPS brings design thinking to the forefront of our research and strategies.
We believe that design is a transformative tool for unlocking potential and solving complex challenges. From crafting prototypes to refining user experiences, design informs every stage of our process. Our approach combines creativity, user insight, and structured frameworks to deliver solutions that are not only innovative but practical and impactful.