Astarea Solutions for Management

We are a team of specialists in market research, communication, strategic/operational marketing and business knowledge management; in this regard each of us enjoys more than 20 years experience in their own area of competence.

Our mission is aimed at offering ad hoc solutions based on technical expertise, market knowledge and consultancy mindset.

We work throughout the following areas on a regular basis:
-Market analysis
-Consumer insight and needs
-Social Trends
-Product, service, brand development
-Communication
-Trade marketing
-Customer satisfaction and loyalty
-Concept testing

Our working method is based on different tools, applied separately or in combination with each other:
-Research: we provide focus and creative groups with consumers and company management, motivational interviews, face to face phone and online qual-quant interviews, etnographic-observational studies, mystery shopping, semiotic approaches.
-Desk analysis: we collect, elaborate and synthesize information from multiple sources inside/outside the company, with the help of advanced statistic techniques.
-Models: we apply mathematic or conceptual models for market segmentations, multidimensional brand equity studies, customer-related management systems, target profiling, name generation.