Alphabet Research

Our expertise spans the main areas of brand and product positioning, including advertising pre- and post-testing, brand image research, product research, name testing and socio-cultural analysis.

Qualitative research is our core strength, with extensive experience in in-depth interviews, ethnographic interviews and focus groups. We also provide integrated qualitative and quantitative research, as well as web-based solutions.

What distinguishes Alphabet is the combination of solid market research experience with continuously updated expertise in sociology, semiotics, anthropology and linguistics. We also offer strong competence in brand narratives and storytelling.

Flexible, responsive and consultancy-oriented, Alphabet is used to turning research findings into clear, actionable insights with speed and precision. We work fluently in Italian, English and French.