Our work embraces all forms of corporate activities aimed at positioning and communicating brands and products. Major services include: - Adverts pre-post testing - Brand image studies - Package testing - Name studies - Website testing - Social media monitoring - Netnography We mostly use qualitative research (in depth interviews, focus groups, creative workshops), but can also provide well integrated quali/quantitative and web-based research. In Alphabet, long experience in marketing research is combined with continuously updated competences in sociology, semiotics, anthropology, linguistics. We are also very skilled in brand stories and storytelling techniques. Staffed by senior researchers, Alphabet is a flexible agency accustomed to adding consultancy to analysis and reaching actionable results in record time. Our team is fluent in Italian, English and French.

Full Service Market Research Agency

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