mc markt-consult Institut für Strukturforschung & Marketingberatung GmbH

Identify where the potential for innovation lies. Understand what differentiates in the market. Initiate what generates growth.

We develop research approaches and tools that help to decipher, recognise and design. We support companies from the first insights and innovative ideas to the positioning and launch. We see research as the basis for thinking and working on innovation, design and customer-centred marketing.

Our fields of research and tools at a glance:

- Empowering Business & Consumer Insights: Insight Generator • Market Illustrator • Segment Profiler

- Empowering Innovation: Idea Generator • Boosted Pretotyping • Concept Check & Concept Lab • Concept Screener

- Empowering Product & Pack Performance: Design Check & Design Lab • Design Screener • Product Performance Check • Portfolio & Range Optimization • Home Placement Check

- Empowering Brand: Brand Experience Analyzer • Claim & Logo Check • Umbrella Check

- Empowering Communication: Communication Audit • Ad Pre Check

- Empowering Sales: Consumer Decision Journey • Loyalty Check • Sales Lab (btb)

We provide a wide spectrum of methods in these fields, ranging from qualitative and depth-analytical procedures up to quantitative studies and complex multivariate analyses.