Profil Marketingforschung GmbH

PROFIL Marketingforschung GmbH carries out studies mainly in the field of consumer goods.

Test studio in Munich (Germany):
- 8 rooms for personal interviewing
- sensory laboratory with 15 testing booths each equipped with computer terminals and touch screens
- room for focus groups

Main services and research fields:
- product testing for new product development, cost saving, product improvements, quality assurance
- international studies
- sensory evaluation (descriptive, discriminative) with trained consumer panels
- statistical analysis (multivariate, preference mapping)