SAM Sensory and Marketing International Corp.

Munich, Germany

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About SAM Sensory and Marketing International Corp.

SAM Sensory and Marketing International Ltd. – Power your Product

We operate 16 consumer-research facilities in CN, FR, DE, IT, MA, ES, CH, US together with 120 approved partners covering > 65 countries: an outstanding global footprint for consumer-driven product research.

Our success is built on an obsession with actionable results and a complete dedication to our craft. Our project teams have a real-world understanding of consumers and culture; deep & broad product knowledge; a ruthless approach to fieldwork & data integrity; sophisticated data treatment & strong analytical/statistical skills.

As leaders in Sensory and Consumer Science we continuously innovate to Descriptive Analysis, Quantitative and Qualitative research. In this foundational role, we adapt in an agile manner to the rapidly changing requirements of our field.

...and, above all, we have a passion for helping clients create consumer-desire for their products!

Our 4 key-areas:
1. Quantifying product performance & recommending refinements: Quant (CLT, HUT), Qual, Online
2. Descriptive Analysis: Objectively characterizing products the most accurate & efficient way
3. Linking hard & soft findings, driving recommendations for our clients’ products and market-strategy
4. Providing in-depth understanding into consumer, culture, product & packaging

Please download our profile using the link below for an executive summary of the breadth and depth of our approaches, skills and know-how.

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Company details

Company type
Full Service Agency, Data Collection, International Research
Founded
1987
Employees
183
Address
Oetztaler Strasse 1, 81373 Munchen
Germany
Phone
+49 89 743 767 0
Website
samresearch.com

Professional associations

  • ESN-European Sensory Network (Norway)
  • SFAS - Société Francaise d'Analyse Sensorielle (France): SGLWT/SOSSTA - Société Suisse des Sciences et Technologies Alimentaire (Switzerland)
  • BVM-Bundesverband der Marktfoschung (Germany)
  • DGSens - Deu

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