- independent full service research agency with strategy vision - all projects individual designed to clients needs and managed directly by partners - full range of research methods and state-of-the-art analytical tools (e.g. conjoint analysis, CDI ©) - international structure and focus - business understanding in technical, industrial and B2B markets bms research is dedicated to maximize the return on research, to achieve this we offer a variety of analytical and strategic research tools such as: - Conjoint Analysis (price studies, product optimization) - Customer Value Analysis (strategic brand positioning) - CDI © Customer Dissatisfaction Index (tactical gap analysis tool) - Structural Market Analysis - Market Modeling - Concept Tests
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