OGM

OGM stands for Austria Society for Marketing Corporation.
Founded in 1976.
OGM is one of the most renowned institutes for market research, public opinion polling and marketing consulting in Austria with a special focus on finance, telecom/IT, industry, media, politics and the public sector.
OGM has 15 employees, 20 freelance-experts for specific projects and a pool of over 300 interviewers, call agents and researchers.

Major divisions of OGM:
- Full range of quantitative and qualitative research with focus on telephone surveys (50 CATI stations), pan-European especially Eastern Europe
- Market research: business-to-business, business-to-consumer, business-to-public, expert panels, desk research
- Customer and employee satisfaction
- Focus group
- Mystery shopping, mystery calling
- Online research (including OGM Online-panel)
- Economic Research, business cycle research, feasibility studies
- Strategic and marketing consulting
- Political consulting
- Database and call center services
- New media services and consulting, CAWI (Web) surveys