Competence center brand management (see www.marke.at): - brand analysis and brand strategy: brand core analysis, brand positioning, development of new brands, brand structures, corporate brand management, ... - brand implementation: creative briefings, pitch consulting, advertising pretests, analysis of buying motives and barriers, ... - brand monitoring and brand research: brand values and brand equity, brand awareness, image, emotions, advertising performance, ... Competence center customer insights: - customer satisfaction: satisfaction analysis, identification of satisfaction drivers, critical incidents analysis, mystery shopping, ? - customer retention: customer value analysis, customer loyalty matrix, building switching barriers, optimization of customer retention tools, identification of cross-selling opportunities marketing recommendations - continuous improvement processes: determination of targets by workshop techniques and feasibility studies, expert monitoring of CIP with the aid of project management tools, continous trackings, tracking of target achievement intra- and inter-company benchmarking

Consulting services

• - VMÃ?
• - MCÃ?
• - WWG