marketmind GmbH

Our roots

We started out as a spin-off from the Vienna University of Economics and Business – and from the beginning, we’ve always looked at marketing through the eyes of the target group and customer. This perspective allows us to uncover what brands really need.
Today, we’re one of the leading marketing consultancies in the DACH region. More than 70 consultants and method experts work with both established brands and fresh, up-and-coming ones to make that happen.

Our mission

We strengthen your marketing, increase your brand’s value, and enable growth – in any market environment.
The key to this? A data-driven marketing approach and tailored solutions from our teams in Marketing Research, Marketing Consulting, and Data Science.

Our Solutions

Branding
We strengthen brands with data. Using brand tracking and positioning tools, we help you define a clear brand core, build identity and increase customer loyalty. This enables you to reduce price sensitivity and build lasting value in competitive markets.

User Experience
We design and evaluate digital products based on real user behavior. Through UX research we identify pain points, reduce barriers and boost conversions. Our insights help you create user journeys that are smooth, intuitive and focused on what your users truly need.

Segmenting
We analyse your customer base in depth to create segments that reflect real motivations and behaviours. This allows you to sharpen your targeting, tailor your messaging and increase the relevance and impact of your marketing activities.

Customer Experience
We improve brand experiences across the customer journey. By understanding emotional and functional drivers, we help you increase satisfaction, foster loyalty and turn users into long-term advocates of your brand.

Communication
We manage communication holistically – across messages, channels and budgets. This ensures more efficient campaigns, stronger media performance and messaging that resonates. Your communication becomes measurable and strategically aligned.

Product & Price
We optimise your product and pricing strategy with data. By identifying value drivers and willingness to pay, we help you align offers with customer needs and increase market fit – creating better revenue and stronger positioning.