Integral Markt- und Meinungsforschung Ges.m.b.H.

INTEGRAL integrates methodology and progress of the social sciences in market research design, analysis and interpretation. This results in specific designs for advertising research, customer satisfaction surveys, image relevance analysis, market segmentation, brand equity research etc.

INTEGRAL stands for a motivated team with a comprehensive and long term market research experience, using a holistic approach in order to give actionable answers to your questions.
As a part of the Austrian and international market for more than 30 years, we look forward to giving you the recommendations that will point the way to your company’s desired success. We place the highest value on quality guidelines and professional agreements.

INTEGRAL has a strong network of worldwide partners. In the last years, INTEGRAL conducted more than 70 international research projects.

INTEGRAL is part of the INTEGRAL SINUS OPINION group. Together with our partner SINUS we emphasise on socio-scientific research and socio-cultural change. We apply the Sinus-Milieus® for all types of target group and trend research.
The INTEGRAL SINUS OPINION group has locations in Vienna, Heidelberg, Berlin, Nürnberg and Singapore.

The company was one of the first research agencies in Austria which employed computer-aided interviewing in 1987, and one of the first building an own online pool in 2000. INTEGRAL places much emphasis on using the most appropriate and effective data collection methodology