Tang Tiger

Tang Tiger is an international boutique consultancy specialising in sensory insight, semiotics and consumer understanding, helping brands navigate the intersection of product experience, culture and innovation.

We combine qualitative research with strategic frameworks that help organisations understand not only how consumers behave today, but how expectations, cultural codes and brand experiences are evolving over time.

Working globally across FMCG and consumer sectors, we help brands develop stronger innovation pipelines, optimise experiences and build products that connect more meaningfully with people.