About grasp business development ltd

Full category development service. Customer, shopper and consumer insights. Data strategy & agency management. Ad hoc research: surveys, focus groups, observation, intercepts & vox pops. Category vision & strategy, business strategy, business development tactics. Shopper marketing consultancy. Non-executive support.

Services & expertise

Methods

Focus groups
In-depth interviews
Ethnography
Online surveys (CAWI)
Mystery shopping
Retail audit / store checks
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility
Media & audience research
Opinion polls / social research

Sectors

FMCG / Consumer goods
Retail
Healthcare & pharma
Travel, tourism & hospitality
Public sector & NGOs
Agriculture & food

Countries covered

Australia
France
Ireland
United Kingdom

Support services

Fieldwork only (data collection for other agencies)
Data processing & analysis

Company details

Company type: Data Collection, Qualitative Research, Quantitative Research, Consulting & Analytics, Mystery Shopping, Secondary Research
Founded: 2004
Employees: 2
Address: United Kingdom
Phone: +447941129025
LinkedIn: Company page
Website: grasp.org.uk

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