Roots Research Ltd

We specialise in qualitative and quantitative participant recruitment across consumer, B2B, healthcare and automotive sectors. Our team are known for their creative thinking, proactive project management and ability to deliver even the most complex briefs with ease.

At the heart of our success is Take Part in Research – our proprietary panel of over 650,000 deeply profiled UK participants. We capture more than 100 data points per member, enabling us to target niche and hard-to-reach audiences with precision. Every participant is verified through multi-factor authentication and confirmed via our robust three-stage process, ensuring exceptional attendance and data quality.

We’re proud to say our panel has one of the highest Trustpilot scores in the industry – a testament to the care we take with our participants and the trust we’ve built with our clients.

Roots Research is ISO 27001-certified, Cyber Essentials-accredited, and fully GDPR-compliant. Our project managers are MRS RAS-accredited, and we’re proud members of the BHBIA – so you can be confident your research is in safe, experienced hands.

Whether you need a full-service solution or sample-only support, we’re here to make your research run smoothly. From recruitment and moderation to scripting, analysis and delivery, we’ve got it covered.

Let’s talk about how we can help with your next project.