Join the Dots (Research) Ltd

As an innovative consumer insight agency, we help you make better business decisions through a deep understanding of people. Our approach goes wider and deeper than just asking how they feel: it brings together rigorous primary research with the latest thinking in psychology, behavioural economics and consumer trends.

We've been market leaders in online communities from the very start. The benefits of working with us are clear: we have the experience to make communities flourish; we deliver what we promise; and most importantly, we excel at using ongoing research programmes to deliver insight across the globe.

Our rich heritage in digital research has made us one of the UK's leading exponents of customer journey mapping. Using our understanding people framework, we apply mapping techniques to help our clients optimise their services, products and communication; undertake ideation; and achieve strategic differentiation.

We harness contextual data to deliver fresh insights. Our Culture & Trends team specialise in analysing secondary research and market data using our consumer trends model. Whether stand alone, or integrated with primary research, we use context to give you the bigger picture.

With over 40% of our research conducted outside the UK, we engage with consumers on a global scale. Our network of native moderators and our experience international researchers ensure that we understand how culture impacts on insight, so we can deliver a global voice on a local level.