Firefish Group

Delivering Competitive Edge, powered by Humans, Culture and Data
Firefish are an award-winning, full-service insight consultancy that combine an instinctive understanding of Human Behavior, a deeply immersive view of Culture, and elegantly clear Data Science to answer our clients’ business and brand questions.

Brought together with years of strategy experience, we deliver a fuller, clearer picture that gives you the Competitive Edge you need to succeed. Taking a bespoke approach to all we do, we use AI & technology, augmented by smart humans, to give you cut through faster, with our clarity of thought and advice delivering direction with confidence.

We do this for some of the world's biggest brands & businesses from our offices in New York, Los Angeles & London, supported by our hand-picked global partner network.

We also regularly partner with our sister agency, The Pineapple Lounge, who specialise in all aspects of next-generation youth and family, around the world.

Our Centres of Excellence focus on an intricate understanding of the human experience, bringing it to the heart of decision making, by connecting it to business strategy.

Audience Strategy
Bringing all aspects of your audiences - potential, existing or lapsed - to the core of your business for all manner of stakeholders. Brought to life in clear and impactful ways that inspire action. We also have a particular expertise in helping clients understand, and better serve, the more underrepresented communities in this world – including the LGBTQ+ community; People with Disabilities; and Hispanic & Black communities.

Cultural Strategy
Through trend analysis, semiotics, experts and digital scanning, we identify and understand the cultures people live in and their influence. All applied to your brand to build engagement, navigate change and drive cultural vibrancy.

Brand Strategy
Helping build powerful and sustainable brands using a balance of vision, collaboration and precision, across your brand building journey. From brand purpose to audits, positionings, tracking, developing creative platforms and beyond.

Communications Strategy
From finding needs and tensions that intersect with brand truths, early-stage and ‘Big Idea’ exploration, to fast, executional fine-tuning. We get to the ‘why’, identifying, developing & enhancing campaigns that resonate, going on to full quantitative evaluation and tracking.

Considered Innovation
Embracing the messiness of innovation through creativity, iteration and debate, we uncover hidden needs, gaps and opportunities. Refining things down, we size and test powerful ideas and concepts that are built on empathy and real human needs, while also making sure they are a fit for your business and brand.