The Qualitative Lab (London)

THE QUALITATIVE LAB – A PROFESSIONAL MARKET RESEARCH VIEWING FACILITY IN LONDON

The Qualitative Lab (TQL) is a specialist qualitative research facility and focus group venue in Wimbledon, South West London. Designed specifically for market research, our professional yet welcoming environment provides everything researchers, moderators, clients and respondents need for a successful research session.

Whether you are planning focus groups, depth interviews, workshops, product testing or consumer research, our experienced host team takes care of the practical details, allowing you to concentrate on your research and the insights it delivers.

RESEARCH FACILITIES & SERVICES

Our dedicated research facility features a comfortable, fully equipped studio and a spacious one-way mirror viewing room. The facility can be hired independently or as part of a full-service research project undertaken by Plus Four Market Research Limited.

Our facilities are suitable for a wide range of qualitative research methodologies, including:

Focus groups and mini groups

In-depth interviews (IDIs) and one-to-one interviews

Qualitative consumer research

CLTs (Central Location Tests) and hall tests

Product testing and consumer product evaluations

Food and drink taste testing

Workshops, meetings and collaborative research sessions

Face-to-face and hybrid research projects

VIEWING, LIVE STREAMING & RECORDING

Our dedicated viewing room features a one-way mirror and an audio link to the studio, allowing clients and stakeholders to observe focus groups and research interviews in person.

For those unable to attend at the facility, TQL Live web streaming enables clients to observe research sessions remotely, wherever they are.

Digital audio and video recordings are included in the facility hire charge, with secure download links provided after sessions have taken place.

A WELCOMING, FULLY EQUIPPED RESEARCH STUDIO

The Qualitative Lab combines professional research facilities with a friendly, attentive and experienced host team.

Our facilities and services include:

Dedicated one-way mirror viewing room

Flexible research studio layouts

Live web streaming and remote viewing

Digital audio and video recording

Free on-site parking

High-speed internet and technical support

Catering for moderators, clients and respondents

Comfortable waiting and breakout areas

Experienced, professional and welcoming host team

Additional services, including respondent recruitment, moderation and reporting, can be arranged through our in-house teams, The Field Division and The Qualitative Centre, at Plus Four Market Research Limited.

Find out more about Plus Four: www.plus4.co.uk

CONVENIENTLY LOCATED IN WIMBLEDON, LONDON

Located in Wimbledon, South West London, The Qualitative Lab offers an accessible and welcoming alternative to Central London research facilities. Excellent transport connections, free on-site parking and nearby hotels make TQL a convenient choice for researchers, clients and respondents.

Just a 3-minute walk from Wimbledon station, we are easily accessible by mainline rail, Underground (District Line) and tram. Our location is convenient for researchers and respondents travelling from Central London (approximately 17 minutes from Waterloo), Greater London and the surrounding Home Counties.

WHY CHOOSE THE QUALITATIVE LAB?

At The Qualitative Lab, we understand that successful qualitative research depends on more than just the facilities.

Our experienced team provides attentive, flexible and professional support throughout your project, ensuring that all the logistical elements run smoothly and that moderators, clients and respondents feel welcome and well looked after.

From room set-up and technical support to catering and respondent care, we take care of the details so you can focus on the research.

Let's talk about your upcoming projects!

The Qualitative Lab – insightful and delightful.