MIS Trend S.A.

MIS Trend is a full-service market research institute offering the following services:

- 200 CATI stations covering Switzerland's linguistic areas. More than 400 experienced interviewers. Experience: Large representative samples, tracking studies, rare target groups, BtoB research.

- 90 CAPI stations operated by a team of specially trained interviewers. Experience: scientific questionnaires, product and advertising tests.

- More than 150 PAPI interviewers, in hall or in home.

- Powerful in CASI and CAWI.

- Focus groups and depth interviews. Native French and German speaking Animators.

Experience: Consumer products, services, image analysis. International: MIS Trend is ideally positioned to coordinate international research. References in the fields of national statistics, consumer markets, services and BtoB research.

MIS Trend is (exclusively) licensed in Switzerland to conduct projects using the Sinus Milieus segmentation approach which provides in depth understanding of target groups an strategic marketing.

KEYWORDS:

- QUALITY

- SENSITIVITY to clients needs and PERSONALISED solutions.

- TRANSPARENCY of all research phases.

- SPEED: Your project is urgent? We are faster!

- SEGMENTATION: Work with the (Swiss) Sinus Milieus!