Fuhrer & Hotz is an independent company run by the two owners. The enterprise is specialized especially in market research, in consultancy, in networking and in publishing. Market research The behavior of the customers at the POS is influenced by different factors. By being consistently in contact with the customers the behavior and the alteration can be analysed. Customer journeys, monitoring, screenings, mystery checks or discussions are only few of the strengths of Fuhrer & Hotz. Consultancy Fuhrer & Hotz act like lobbyist for the customers because the customers are always right. With over 50 years of experience and deviation from worn-out approaches Fuhrer & Hotz turns shopper into buyers and helps the retailers to be excellent. Networking and Publishing In a professional and pleased atmosphere the results of the studies become presented. At this forums the executive managers can also maintain their network among the other participants. Further strategies, concept and information can be found on the company website.

Qualitative Research Consultant / Moderator

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