Frontline Research Group

Frontline Research is a full-house research facility, with a strong emphasis on Trade Research, but with capability in other research sectors. Our services cover the entire research spectrum, from conceptualization and design to implementation, analysis and reporting, at executive level. Our particular expertise lies in Trade research, with emphasis on emerging markets and bottom end trade. We don’t start with a standard product: we customize each product by asking you what you want, and help you to put together a specification for a service that suits your needs. In Africa, we recognize that Traditional Trade is just as important, if not more important, than Modern Trade. Therefore our focus is on ensuring that the read of Traditional Trade is highly credible, and provably accurate. We have many years of experience in measuring these difficult sectors and pride ourselves in providing key insights and guidance within these markets to our clients. Due to our excellent footprint in Africa, our ability to penetrate and collect information within emerging markets and rural areas is considered by our clients to be a key strength. Frontline also has a mapping division, called GeoMarketing Africa, that provides spatial analysis, and mapping tools, as part of the research process.

Full Service Market Research Agency

• - SAMRA - The Southern African Marketing Research Association