About AFRICAN RESPONSE PTY LTD

African Response is a South African market research, insights, and monitoring & evaluation company delivering innovative, data-driven research solutions.

Services: Market research, consumer insights, customer satisfaction studies, monitoring & evaluation, participant recruitment, data collection, processing, analysis, and reporting.

Sectors: Financial services, retail, FMCG, telecommunications, education, government, healthcare, NGOs, and public institutions.

Research Methods: Quantitative and qualitative research, online surveys, CATI, CAPI, face-to-face interviews, focus groups, in-depth interviews, mystery shopping, and digital research panels.

Coverage: Nationwide across South Africa, with research capabilities in selected African markets.

References: Experience supporting research projects for public and private sector organisations. Client references and project credentials are available upon request.

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Telephone (CATI)
Online surveys (CAWI)
Online panel
Mystery shopping
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes

Sectors

FMCG / Consumer goods
Retail
Banking, finance & insurance
Telecoms
Automotive
Public sector & NGOs
Real estate & construction
Education

Countries covered

Kenya
Mozambique
Nigeria
South Africa
Zambia

Support services

Fieldwork only (data collection for other agencies)
Respondent recruitment
Data processing & analysis

Company details

Company type: Full Service Agency, Data Collection, Qualitative Research, Quantitative Research, Online Panels, Mystery Shopping
Founded: 2003
Address: Ballywwoods Office Park, Yelloowwood House, 1st floor, 33 Ballyclare Drive, Brysnton, 2121
Phone: +27 10 142 6269
LinkedIn: Company page
Website: africanresponse.co.za

Professional associations

Southern African Marketing Research Association (SAMRA)

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