Labbrand is an innovative agency that blends branding with market research. Labbrand utilizes focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies to provide original and insightful solutions for our clients. In addition, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China. Services offered: Qualitative Market and Consumer Research; Focus groups; Individual interviews; Projective techniques; Quantitative Market and Consumer Research; Online surveys; Innovation Research; Semiotics; Co-creation techniques; Workshops; Brand Strategy; Brand platform development; Brand valuation; Brand Management; Brand audit; Brand implementation research & assessment; Brand Name Creation and Testing; Chinese brand naming; International brand naming; Corporate brands; Product brands; Service brands; Legal and linguistic checks; Consumer testing.

Consulting services

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