House of win

House of Win is an agency founded in 2018 that conducts public opinion polling and market research in Serbia and across the wider region. We deliver quantitative and qualitative research through CATI (telephone interviewing), fieldwork, focus groups, online surveys and chatbot-based research, as well as conflict groups, crisis groups and in-depth interviews.
We also provide specialised research, including neuromarketing services that enable a deeper understanding of behavioural, emotional and subconscious drivers of decision-making. In addition, we deliver mystery shopping/secret shopper services, desk and open-source research, as well as UX/CX testing.
Beyond research, House of Win provides consulting and analysis services in the fields of political and digital marketing. We combine practical experience and modern data collection approaches to deliver reliable, actionable insights and effective communication solutions.