Ipsos Strategic Marketing (ISM) approach is holistic in the sense of developing the analytical frameworks to combine quantitative and qualitative data into an integrated whole in order to provide the end decision maker with a more comprehensive tool. ISM provides the full service to the clients: from survey instrument construction, sample, selection design, data collection, advanced data (statistical) analysis to analytical reports with analysis and recommendations ISM has highly developed Focus Group Discussion (FGD) facilities and the capabilities to run several projects simultaneously in our FGD rooms. ISM is also highly experienced in conducting IN-DEPTH interviews, IN-HOME visits, IN HALL qualitative and quantitative approach tests. ISM is using RESPONSE-METERS in order to improve the reliability and precision of respondents' reactions and evaluations. Ipsos Strategic Marketing (ISM), as a part of Ipsos Strategic Puls Group is present with its owned offices in Slovenia, Croatia, Bosnia, Montenegro, Serbia, Albania, Kosovo and Macedonia.
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