Korporacja Badawcza Pretendent sp. z o.o.

KB Pretendent is a professional research and consulting company established in 2007, specializing in studies for both business and social sectors. The company delivers comprehensive research services in the areas of advertising and promotion effectiveness, financial services, and social behavior analysis.

Within its structure operates the Food Research Institute (IBŻ) – a specialized department dedicated to the food market. IBŻ provides in-depth analyses and strategic insights for companies operating on European and emerging markets, supporting them in making data-driven business decisions.

KB Pretendent is distinguished by its methodological precision, international research experience, and flexible approach tailored to each client’s needs. Through an extensive network of local partners, the company conducts studies across various industries and regions, combining quantitative and qualitative methods to ensure fair, thorough, and actionable results.