SB&B Marketing Research

SB&B Marketing Research, with offices in Pakistan and North America, has gained the respect of marketing and advertising professionals through first-hand, hard won experience. We are a consultancy that has pioneered psychodynamically oriented techniques & we produce debriefs which extend beyond simple data.

SB&B’s co-founder, Batool Batalvi (MSc. Clinical Psychology), has developed ‘Psychodynamics’ a unique paradigm for qualitative research, inspired by a mélange of psychoanalytic and psychotherapeutic techniques.

Psychodynamics relies on methods we often associate with the process of psychotherapy’s clinically oriented techniques. It's 5-Keys diagnostic tools, help to conceptualize and distill the multi-dimensionality of consumer schema into rich, strategic and actionable templates for immediate use by clients. Guiding innovation, new product development and communication that targets consumers' underlying emotional derivatives and decision making motivators. Batool’s Psychodynamic module essentially works like therapy, and our combined passion for market research ensures that our clients always GET more!

SB&B prides itself in having conducted research for over 80 businesses, including Nestlé-Estee Lauder-Smucker Foods-Firmenich-The Gates Foundation-Environics Canada-Kraft Foods-Pizza Hut-Danone-Reckitt Benckiser-Honda-Standard Chartered-Coca Cola-Synovate-Unilever-ICI-VOA-Caltex-Total-Levis-HPI-BBC News-Intermedia-Gfk-Clarins-Frutarom-Takasago-Deloitte- and many MORE