AFTAB Associates (PTV) Ltd

All methods of data collection are employed such as; online, CAPI, CATI, telephone and PAPI.

Aftab Associates is also known for executing large scale syndicated surveys. It established the Socio-economic Classification of Pakistan which is still used as the common currency to measure consumer affordability by the industry. It has conducted a syndicated thirty thousand household survey across urban and rural Pakistan to upgrade the SEC system and replace it with the Living Standard Measurement (LSM). In addition the company has a large database on attitudes and behaviors of Pakistanis through large scale surveys such as;

Pakistani Women, Digital Life, Multi-media Consumption Habits, Travel Habits of Pakistanis, TV Establishment surveys, etc.

Aftab Associates is run by a team of experienced quantitative and qualitative researchers. The company has an in-house hall test facilities equipped with kitchens to conduct live cooking/ethnographies. There is an in-house RDD CATI facility with call recording features and online data entry capabilities. All offices have one way mirror viewing facility and groups can be observed.