Aftab Associates, founded in 1983, is one of the oldest, full service Market Research agency in Pakistan. It has offices in Karachi, Lahore and Rawalpindi. It has a field network covering the entire country including hard to reach Northern areas and Baluchistan. Aftab Associates through its partners does regular data collection in Afghanistan as well. All methods of data collection are employed such as; telephone, PAPI, CATI, CAPI and online. Aftab Associates is known for executing large scale syndicated surveys. It established the Socio-economic Classification of Pakistan which is still used as the common currency to measure consumer affordability by the industry. It has conducted a syndicated thirty thousand household survey across urban and rural Pakistan to upgrade the SEC system and replace it with the Living Standard Measurement (LSM). In addition the company has a large database on attitudes and behaviors of Pakistanis through large scale surveys such as; Pakistani Women, Digital Life, Multi-media Consumption Habits, Travel Habits of Pakistanis, TV Establishment surveys, etc. Aftab Associates is run by a team of experienced quantitative and qualitative researchers. The company has an in-house hall test facilities equipped with kitchens to conduct live cooking/ethnographies. There is an in-house CATI facility with call recording features and on-line data entry capabilities. All offices have one way mirror viewing facility and groups can be observed.

Full Service Market Research Agency

• - Marketing Research Society of Pakistan