IRF (International Research Force) is a market research firm based in Islamabad, Pakistan. It provides services to a wide range of stakeholders from health, pharmaceuticals to food, telecom, manufacturing and beyond. The result generated through the services provided to various stakeholders has assisted them in intelligent decision making in terms of increasing their business revenue by understanding the nature of the market whereas the health team of the firm is experienced in providing evidence base through its research which has contributed towards modifications in disease treatment guidelines and policy formulations as most of its employees are members of various health TAGs. WHY IRF: 1. It houses a state of the art CATI system, apart from other modes of data collection, to cater to the national and international market with a database of around 80 million respondents. 2. Provides real time delivery of data through our specialized soft data collection tools and monitoring dashboards. 3. Has an experienced management team with experts from heath(public health, clinical health and health informatics), IT, social sciences, business and marketing. 4. Works closely with its clients understanding their research problems and providing fruitful solutions. IRF fosters to become client’s preferred service provider that ? Possesses clarity ? Displays depth of thought ? Provides direction ? Deliver at appropriate, cost, speed and quality.

Full Service Market Research Agency

• - Electronic Health Association of Pakistan