MarketResponse International Group

MarketResponse is a leading research consultancy agency in the Netherlands, enthusiastic and committed.

With over 27 years of experience, MarketResponse is the agency that gives companies insight into customer experiences and provides guidance for effective customer approach. By exploiting and analysing customer data, and combine this with research into the customer experience, we can optimise value for the end-customer.

In June 2013, SmartAgent became part of the MarketResponse International Group. Since 2000, SmartAgent is working with the BSR segmentation model and focuses heavily on data analysis, profiling and perception.

The integrated approach of MarketResponse and SmartAgent provides a clear understanding of the huge amount of 'big data' available today and allows investments in Customer Intelligence, Customer Journey Management, Customer Communication, Customer Loyalty and Customer Innovation to be optimised.