Opinium

Opinium is a full-service, independent insights agency with offices in Amsterdam, London, New York, and Cape Town. We were named Agency of the Year in 2024, and our Amsterdam office received the Best New Venture Award from the Market Research Society.

We specialise in four key practice areas:

Brand & Communications
Product & Service Development
Stakeholder Understanding
Thought Leadership Research

Our expertise spans both quantitative and qualitative methods, including ethnography, consumer groups, large-scale surveys, and business-to-business research with niche audiences.

With a strong local presence and recruitment network, we excel at reaching specialist audiences and managing projects across multiple European markets with our diverse, multi-language research team.

If you’d like to find out more about our capabilities and how we can support your organisation, please get in touch.