QPA Malaysia

Seeing is Believing: And that’s why, we at QPA, focus on Face to Face Fieldwork, because we strongly believe in seeing people while they talk, tell, share & act.

We want to see who we interview and we want our clients to see who are interviewed. We interview by doing CLT & intercept, by doing inhumes (Immersions & Ethnography) and by conducting FGD’s/IDI’s. Interviewing can be done with QPA local interviewers or freelance moderators or our clients interview. Interviews can be viewed live on site or via Focus Vision or via dvd & audio recordings.

People have to feel at ease to talk, we at QPA know the local customs because we are local. We recruit & interview whoever we think should be interviewed and we interview when & wherever we think the respondent will talk best. At our venues, in a shop, in a house, an office, in a bus etc.

QPA is all about people & place: interview the right people at the right place at the right time in the right way.

And that’s why QPA has created QPA Venues where consumers & market researchers meet & greet and all feel free to interview & be interviewed and think, create, talk & share All feel equally at home in the relaxed yet professional environment that QPA creates at QPA Venues in Indonesia, Malaysia, Singapore.