About Labbrand Malaysia

Consumer Insights & Research
Market research, ethnography, semiotics, customer journey mapping, and cultural insight to inform strategy and innovation

Brand Audit & Brand Benchmarking
Brand perception audit, competitive benchmarking, brand equity assessment, stakeholder alignment, and brand diagnostics

Brand Strategy & Corporate Branding
Brand positioning, brand architecture, corporate branding, employer branding, brand transformation and ongoing management

Rebranding & Brand Transformation
Repositioning, identity evolution, brand refresh, post-M&A brand integration, and brand modernisation, digital transformation

Innovation Consulting
Corporate innovation strategy, tech scouting, innovation sprints, concept development, and growth roadmap

Naming & Visual Identity Design
Brand naming, verbal identity, logo design, packaging design, and full visual identity systems

Services & expertise

Methods

Focus groups
In-depth interviews
Online qualitative / communities
Ethnography
Face-to-face (CAPI)
Telephone (CATI)
Online surveys (CAWI)
Online panel
Mystery shopping
Retail audit / store checks
Desk research

Study types

Customer satisfaction / CX
Brand & ad testing
Product / concept testing
Usage & attitudes
Pricing studies
Market sizing / feasibility
Media & audience research
Opinion polls / social research

Sectors

All sectors (generalist)

Countries covered

China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
Thailand
Vietnam

Company details

Company type: Full Service Agency, Qualitative Research, Quantitative Research, Consulting & Analytics, International Research, Mystery Shopping
Founded: 2015
Employees: 55
Address: MENARA WORLDWIDE, LEVEL 24, WW13, 198, JALAN BUKIT BINTANG
Phone: +60178693885
LinkedIn: Company page
Website: labbrand.com/malaysia

Professional associations

ESOMAR

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