Hankook Research

Hankook Research is the largest marketing and public opinion research firm in the Republic of Korea and has consistently led the Korean research industry since its establishment in 1978. Beyond the domestic market, we have built a global network spanning approximately 70 countries through more than 60 international research projects conducted annually,
and we carry out consumer research worldwide. In line with the era of artificial intelligence, we continuously develop new research methodologies while conducting research that captures consumer insights beyond the reach of AI. Our headquarters is located in Seoul, the capital of Korea, and we operate four domestic branch offices as well as one U.S. subsidiary.