Brief 1994 - “Research Power” Established 2004 - Ipsos Group 2010 - 160% revenue growth 2011 - Acquisition of Synovate. Revenue of 52 billion won, 280 marketing experts including 200 marketing researchers 2012 - Ipsos, 2nd largest customized research company in Korea 2014 - Received ISO 20252 Certification Ipsos’ researchers in Korea have well developed academic backgrounds such as in marketing, advertising, business, psychology, statistics, journalism, computer science, chemistry, sociology, pharmacy, etc. Specializations Marketing, Brand Communication and Media, Advertising, Loyalty, Public Affairs, Field & Tab Sector Expertise Advertising, Healthcare, Automotive, CPG, , Durable Goods, Finance, Public Opinion, Retail, Telecommunications, Travel & Tourism Fieldwork Capacity Extensive network of 1,400 interviewers covering the nation Online Panel: Specialist panels (B2B, automotive, healthcare professionals, patients, etc.) 320 CAPI and 30 CATI Facilities conveniently located in central Seoul Four fully equipped Focus Group rooms (Mirrored room with A/V Digital recording, client meeting room and simultaneous translation room) Capable of providing the most effective service by adopting the IBM/SPSS’ latest combined version, the SPSS Collection as a global platform. Quality Control: - ISO 20252 Certification - Systematically rigorous “Participant & Intervier training program" - Daily web-based fieldwork management - Strong verification system - Trustworthy project co
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