Video Research Ltd.

Video Research Ltd. (VR) is a full service marketing research company specializing in the field of media, advertising and communication effect research. Since its establishment in 1962, VR has been active in various research fields and has been the primary supplier of television audience measurement in Japan.

VR offers quality services for market research nationwide in Japan and a wide range of other countries on a global basis. Our services include Media Research Services such as TV Audience Measurement, Radio Rating, TV Ad statistics, Single Source Database called ACR/ex (Audience & Consumer Report) and Customized Ad hoc survey. We offer quality-oriented Quantitative and Qualitative survey including the latest on-line survey technology and assure our clients with satisfaction for your concept testing, brand building and communication to the Japanese market, which is considered to be one of the most challenging markets in the world. Our overseas offices are located in New York, USA and in Bangkok, Thailand.